B-to-C Events
Then and Now: Location-Based Social Media
In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine location-based social media, which we...
Qdoba Takes Tacos to Seattle Streets
Restaurant chain Qdoba is serving mini beef and pork tacos out of a vehicle inspired by traditional Mexican taco trucks at various stops in Seattle where street food served from mobile trucks has gained popularity in the last year. Since Cinco de Mayo through mid-July (a fall round is in the works), the truck has...
Brands Shoot For World Cup
It was the event of the summer, and many of us are still trying to get over the unmistakable whirring of the vuvuzela stadium horns that filled the airwaves as the 2010 World Cup took over every bar and living room from Johannesburg to Jersey City.
7-Eleven Launches Summer of Slurpee Tour
Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting 16- to 24-year-olds at favorite summer hang outs--malls, movie theatres, concerts, water parks, fairs and festivals. The tour is traveling in two 16-foot vans and three 32-foot vans, all branded with colorful artwork, where consumers can sample Slurpee flavors, play...