B-to-C Events
Ford Fiesta Gets Local with Events
To drive excitement and leads for the North American launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of events in four Northeast markets—New England, Philadelphia, the New York/Tri-state area and Washington, D.C. The Fiesta Northeast tour, which launched in June and runs through the end of October, follows on the heels...
Hyundai, WEtv and Salesforce.com Earn A+
When it comes to launching event programs in a market still stinging from the effects of the recession, some brand marketers feel more comfortable taking calculated risks than trying new ideas. That’s why more and more brands are testing the value of their event strategies in small doses before rolling them out to the masses....
Brand Sponsors Stick to the Sports
Several sponsoring brands skipped the custom activations and lent their names to a series of full-scale baseball challenges set up throughout the fan experience:
The iPad Cometh
It’s only been around for a few months, but it’s already kicking apps and taking names. Apple has sold more than three million units of its new iPad tablet since it launched in April, racking up about one sale every 2.3 seconds. And among those lining up to buy are event marketers and their industry...