B-to-C Events
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. This year, the brand has resurrected its Hide A Case program to challenge consumers to find one of its 43-year-old lost cases. The preliminary competition began May 17 and continues until July...
Green Mountain Coffee Launches its First Mobile Tour
Green Mountain Coffee is connecting with consumers and sampling its caffeinated brew this summer on its first-ever mobile tour. Through Sept. 15, the brand will be visiting fairs, festivals, malls and high-traffic locations across the Northeast to raise awareness for its coffee and promote its Keurig single-serve coffee brewing system. Attendees will get a chance...
HP Event Offers Customers Payback
As part of its HP LaserJet Pays You Back global marketing campaign, entrepreneur and heiress Ivanka Trump and “The Apprentice” winner Bill Rancic on June 24 hosted an HP Payback event in New York City.
Digital Staffing with Mountain Dew, Samsung
Like everything else (or so it seems) in event marketing, brand ambassadors are going digital. Now, it’s no longer enough that these brand reps be outgoing, articulate, approachable, nice-looking and match a target demo. Today’s brand ambassadors are all that, plus they are tapped into a network of online friends and fans that they are...