B-to-C Events
Cooking Channel Treats Fans to Gourmet Ice Cream
Adhering to its mantra of “for food people, by food people,” the Cooking Channel is partnering with local gourmet ice cream and popsicle shops on its 15-city summer tour to reach serious foodies and differentiate its hardcore cooking content from the more reality competition-based shows on sister channel, the Food Network.
Lay’s Kicks Off Mobile Farm Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that is traveling to five cities following its July 26 debut in New York City’s Times Square. The tour will visit Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles...
Threadless Takes Tees Offline for Mobile Tour
Online t-shirt retailer Threadless this summer launched its first mobile tour to celebrate the company’s tenth anniversary and introduce itself to its fans face-to-face. The e-retailer’s Threadless Everywhere tour traveled in a customized Airstream trailer branded with Threadless’ logo and a van wrapped in graffiti-style art, and stopped at a series of design shows, festivals...
Twinlab Consumer Interactions Spike Up at AVP Matches
As part of a three-year sponsorship contract with the AVP, vitamin, mineral and bodybuilding supplement provider Twinlab has created a three-part experience at this summer’s AVP Nivea Pro Beach Volleyball Tournament that runs through September. One of Twinlab’s objectives is to have consumers try its product after an intense workout.