B-to-C Events
Pepsi, Southwest and Best Buy Take Platforms to the Next Level
Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform” that’s always on, always evolving and never out of touch.
Cosmo and LittleMissMatched Take Control of Event Programs
Whether you’ve been faced with taking your event portfolio in-house out of necessity or just wondered if you could do it yourself, the decision to cut ties with your agency and go it alone is never an easy one. To help shed light on the upsides and downsides, EM enlisted the help of a panel...
Then and Now: 3D
In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine hologram technology, which we last...
Palm Launches Summer Tour
To drive awareness and generate leads for its Palm Pre Plus smartphone, Palm in June launched a six-week summer tour. The initiative includes 18 brand ambassadors traveling in nine fully wrapped Palm-branded Smart cars in high traffic areas in nine cities.