B-to-C Events
Brands Shoot For World Cup
It was the event of the summer, and many of us are still trying to get over the unmistakable whirring of the vuvuzela stadium horns that filled the airwaves as the 2010 World Cup took over every bar and living room from Johannesburg to Jersey City.
7-Eleven Launches Summer of Slurpee Tour
Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting 16- to 24-year-olds at favorite summer hang outs--malls, movie theatres, concerts, water parks, fairs and festivals. The tour is traveling in two 16-foot vans and three 32-foot vans, all branded with colorful artwork, where consumers can sample Slurpee flavors, play...
AT&T Powers Earth Day with Solar
Solar energy was at the heart of AT&T’s display at Earth Day’s 40th anniversary celebration on the National Mall in Washington, D.C., where thousands gathered on April 19 to embrace green living and practices. Though branding was not allowed, the company’s signature colors and iconic blue globe gave its identity away, and attendees flocked to...
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Making consumers work to be part of a brand engagement seems counterintuitive, but brands like Canadian Club Whisky, Starwood Hotels and Red Bull are doing just that. The secret to their success is a modern twist on an old idea—a scavenger hunt that integrates the web with the real world for a series of branded...