B-to-C Events

August 27, 2010

Brand Sponsors Stick to the Sports

Several sponsoring brands skipped the custom activations and lent their names to a series of full-scale baseball challenges set up throughout the fan experience:

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August 26, 2010

The iPad Cometh

It’s only been around for a few months, but it’s already kicking apps and taking names. Apple has sold more than three million units of its new iPad tablet since it launched in April, racking up about one sale every 2.3 seconds. And among those lining up to buy are event marketers and their industry...

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August 26, 2010

Jeep Rocks and Rolls Across the Country to Introduce Vehicles

Jeep this summer is hitting 16 markets with a series of ride and drive events that give consumers a chance to test their limits on steep off-road driving courses. The Rocks and Road tour is a full-day experience that is visiting air shows, festivals and state fairs until October to show off the brand’s new...

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August 25, 2010

Sears’ Flash Mob Cooks up Interest in Chef Challenge Events

On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The competition awards the winners of each round with various prizes, including kitchen appliances and a donation to the...

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August 24, 2010

Twizzlers Launches Summer Road Trip

The Hershey Company this summer hit the road with the Twizzlers Irresistible Summer Road Trip, a cross-country effort to promote its newest flavor, Twizzlers Sweet & Sour Filled Twists. The eight-market tour, which launched July 26 in Chicago and ends Sept. 19 in St. Louis, is traveling to family festivals, sporting events and beaches where...

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