B-to-C Events
Sears’ Flash Mob Cooks up Interest in Chef Challenge Events
On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The competition awards the winners of each round with various prizes, including kitchen appliances and a donation to the...
Twizzlers Launches Summer Road Trip
The Hershey Company this summer hit the road with the Twizzlers Irresistible Summer Road Trip, a cross-country effort to promote its newest flavor, Twizzlers Sweet & Sour Filled Twists. The eight-market tour, which launched July 26 in Chicago and ends Sept. 19 in St. Louis, is traveling to family festivals, sporting events and beaches where...
Oracle Welcomes Java Users to the Family
Oracle’s new Java Road Trip hit the road on June 17 and will stop in 17 U.S. cities where it will visit with its loyal Java User Groups, or JUGs, and let them know that they are a welcome addition to the “Oracle family” since the Sun Microsystems acquisition late last year. The Road Trip...
Adidas Stands Out at Lollapalooza with Giant Shoebox
At this summer’s Lollapalooza music festival, long-time sponsor adidas boosted its visibility by propping a 16-foot by 30-foot branded shoebox constructed out of shipping containers next to the stage it sponsored. The activation was live in Chicago’s Grant Park from Aug. 6 to 8, and is part of an integrated campaign for the launch of...