B-to-C Events
Dell goes back to school
The senior prom next month at Cupertino High School in Cupertino, CA, won’t be the usual coming-of-age bash where 18-year-olds get decked out in fancy dresses and tuxes and go a little crazy on the dance floor. This year, seniors will attend a SuperProm, a $100,000 affair the students earned by receiving the most online...
LG and State Farm Text Success
Text messaging contests are popping up faster than you can text error-free “Zippity Dooo Dahh Zippity Ayy,” which is what 15-year-old Katie Moore typed in a contest last June to win the third annual LG U.S. National Texting Championship. (Well, actually, that was just part of the phrase she keyed in to take home the...
Kenmore Transforms Art Gallery Into an Immersive Brand Experience
Appliance brand Kenmore has undergone an extreme makeover and is showcasing its updated look to consumers at its recently opened Kenmore Live Studio located in Chicago’s hip River North neighborhood. Rather than setting up shop in a mall, Kenmore creates cool experiences inside a former art gallery and streams them live on its Facebook page,...
Head Count: The 2010 Census Road Tour
There are roughly 307,006,550 people living in the U.S., but who’s counting? Well, the U.S. Census Bureau, for one, which measures the U.S. population every 10 years. And to make sure Americans return their census forms, especially traditionally under-counted populations such as minorities, children and low-income people, the bureau in January launched a $133 million...