B-to-C Events
Brand Sponsors Stick to the Sports
Several sponsoring brands skipped the custom activations and lent their names to a series of full-scale baseball challenges set up throughout the fan experience:
The iPad Cometh
It’s only been around for a few months, but it’s already kicking apps and taking names. Apple has sold more than three million units of its new iPad tablet since it launched in April, racking up about one sale every 2.3 seconds. And among those lining up to buy are event marketers and their industry...
Jeep Rocks and Rolls Across the Country to Introduce Vehicles
Jeep this summer is hitting 16 markets with a series of ride and drive events that give consumers a chance to test their limits on steep off-road driving courses. The Rocks and Road tour is a full-day experience that is visiting air shows, festivals and state fairs until October to show off the brand’s new...
Sears’ Flash Mob Cooks up Interest in Chef Challenge Events
On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The competition awards the winners of each round with various prizes, including kitchen appliances and a donation to the...