B-to-C Events
LG Takes Center Court at Final Four Tourney
First-time sponsor LG Electronics pulled out all the stops to help consumers connect their passion for the game with the brand’s wide range of products during the NCAA Men’s Final Four tournament.
Dove Chocolate Goes Ultra High-Touch, Creates Indulgent Event
Dove Chocolate partnered with women's internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City's Chelsea Market, offered busy women a feminine, relaxing, friendly and sophisticated environment that served as an oasis from the stresses and challenges of city...Gillette Gives Away Shaves, Gathers Feedback at ProGlide
Even though it's new razor, the Fusion ProGlide, won't be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the "ProGlide...Samsung Surprises Times Square and Reaches Billions
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the "impromptu" event with their handhelds and cell phones. The gamble...