B-to-C Events
TLC Makes a Splash to Promote its Summer Programming
As part of its summer tune-in strategy, TLC targeted New Yorkers on May 25 with a live stunt that featured a glass box truck filled with 7,200 gallons of water parked on a busy block of Sixth Avenue.
Yahoo, ESPN and Reliant Energy Drive Online Buzz
When it comes to generating social media activity through events, the sweet spot lies in convincing attendees that your brand’s content and assets are witty, informative or just plain weird enough to merit a comment, tweet or wall post. That’s why smart marketers are integrating social media kiosks and “post it” incentives right into their...
Cartoon Network Tour Takes on Childhood Obesity
Cartoon Network is refreshing its six-year-old tour by changing its platform from Get Animated to the Move-It-Movement. The new tour and website (moveitmovement.com) offers activity stations and tips for families on how to combat childhood obesity through a healthy lifestyle. The 30-city tour kicked off on May 1 in Washington D.C. and will continue to...
Pepsi, Southwest and Best Buy Take Platforms to the Next Level
Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform” that’s always on, always evolving and never out of touch.