B-to-C Events
Concur Tour ‘Breezes’ into Events
Concur, a provider of employee expense management services, in October began a five-week, $61,354.03 spending spree to promote the Concur Breeze, a web-based and mobile expense reporting system for small- to medium-sized businesses. Called the $61,354.03 Expense Tracking, Not Stacking Tour, the effort dispersed three teams of leather-jacket clad “Breezers” on Harley-Davidson motorcycles who treated...
ESPNU’s GameDay Tour Goes Grassroots
Through Dec. 4, college sports network ESPNU is taking its newly-updated ESPNU College GameDay Tour to 14 regular season games at campuses across the country including the University of Alabama, Auburn University, Boise State University and University of Oregon. The program is designed to raise awareness and drive viewer loyalty by demonstrating that the brand...
Microsoft Pulls Off Dance Party in NYC
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day...
Ford Fiesta Rocks at Red Bull Soundclash
Ford Fiesta on Oct. 30 hosted a pre-party for 2,000 attendees of Red Bull’s Soundclash, a battle of the bands held on Washington D.C.’s Pennsylvania Avenue, in front of the Capitol Building, that pitted rapper Wale against indie rock band Tokyo Police Club.