B-to-C Events
H&M Choreographs Kids’ Event in San Francisco
Swedish retailer H&M on March 27 surprised onlookers in San Francisco’s Union Square with a flash mob of 55 dancing kids decked out in jeans and sporty, colorful t-shirts, jackets and dresses from the store’s children’s apparel collection. They engaged in a hip-hop dance battle that lasted four minutes but has garnered thousands of views...
New York Red Bulls Open Fan Zone at New Jersey Stadium
When opening day at the New York Red Bulls Arena soccer stadium in Harrison, NJ rolled around on March 20, fans who flocked (mostly by train) to the game were greeted outside by a brand new all-soccer Fan Zone, designed by Burbank, CA-based Midnight Oil Creative. The team, owned by Austrian energy drink company Red...
Then and Now: Touchscreens
In our new regular series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we focus on interactive touch screens, which we first...
AEP Takes Pure Energy On Tour
When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save energy in their homes and workplaces. The solution was The Home Energy Savings Tour: Featuring gridSmart from AEP Ohio.