B-to-C Events

In an effort to promote their up and coming show High Profits, CNN has decided to go the route of experiential guerrilla marketing. The fully branded mobile tour activation is taking place throughout Manhattan and parts of Brooklyn to generate excitement for the premier through Friday, April 17th.

Building an audience from scratch & fostering meaningful conversations is intuitive & normal for individuals, but an obvious challenge for brands. From traditional marketing tactics to experiential, digital & word of mouth, marketers can't sit idly by and just expect that their customers are engaged with their brand, or that most of them even want to engage. Yes, social media allows millions of active users globally to compete for attention, but if all of us are now publishers, who really listens?

Nearly $572 Billion is spent on events per year. Your clients expect meaningful data and results to prove they aren’t just throwing an expensive cocktail party. Read this guide to understand how to launch successful activations and deliver meaningful results to your clients.

Kipling, the handbag and accessories brand known for its nylon bags with the furry little monkey key ring attached, on April 8 in New York City launched #KiplingMakeHappy, a campaign that surprised commuters on the streets and office workers at their desks with complimentary sweet treats, flowers, pre-filled transit cards and more. The day culminated with a […]

Influencer events are often designed for convenience—city-central with cocktails and a sleek sendoff after critical messaging is delivered. Selfies, food porn, presentations and press: check. But social media startup heartYN recently took a counterintuitive approach for the launch of its online community, whisking away top influencers to a remote location four hours north of Los […]