B-to-C Events

From venues to hotels to convention centers to full citywides, marketers are waking up to the realization that for many events, options are becoming extremely limited. In an effort to lock down locations and dates, and to make sure they still have actual options, many event departments are moving quickly to put some or all of the following five plays into place.

From in-house arcades to beach parties and prize wheels, event companies strive to make work more than just a four-letter word Not every office provides employees with a bowling alley, massage rooms, three gourmet meals a day and designated nap areas. (In fact, only Google’s California headquarters does.) But plenty of employers in the event […]

The Dirty Girl Mud Run is just that—dirty. So, for a second year in a row, Kenmore is, quite appropriately, stepping in to help runners clean up with an interactive laundry center at 15 regional race sites. Kenmore is the official household appliance sponsor of the series, an original women-only national 5K muddy, obstacle race […]

We’ve all been at an event with a photo booth and

Last month our Chief Advocacy Officer, Stuart Sheldon sat with Debbie Lindner, the Chief People Officer of BBDO Atlanta, Katie Harmon, the Marketing Manager at Creative Circus, and Zakia Holland, the Senior Brand Activation Manager at Coca-Cola, on Midtown Business Radio. In this engaging radio show, Debbie talks about her institution finding creative types such as painters, poets, musicians, and helping them channel their creativity into advertising.