B-to-C Events
Starwood Amps Up Concert Series with Live Nation Partnership
Starwood last week held an exclusive Lady Gaga pre-party for members of its SPG loyalty program at New York City’s Sheraton Tribeca. In June, the hotel and resort chain will sponsor a concert at New York City’s W Hotel with Johnny Rzeznik of the Goo Goo Dolls.
Washington Lottery Partners with Seattle Sounders to Promote Group Play
To urge consumers in Washington to play the lottery in social groups, Washington’s Lottery on April 4 launched its Play Together, Win Together campaign that’s leveraging a partnership with the Seattle Sounders to bring its message to life at the team’s soccer matches through October.
New York Lottery Tour Powers a Huge Scratch-Off Launch
To promote the new $5 scratch-off game, Minute to Win It, the New York Lottery teamed up with NBC Universal’s game show of the same name for a mobile tour that has turned out to be in the top five most successful new ticket launches in the history of the state’s lottery, according to post-tour...
Scholastic Turns Second-graders Into Spies for Times Square Stunt
To kick off the 20th anniversary of its children’s I Spy series, Scholastic on April 13 created a publicity stunt that gathered 20 second-graders to engage in a live version of the seek-and-find activities found in the beloved book series. The publisher hand picked the New York City second-graders to compete in finding 20 objects...