B-to-C Events

May 6, 2010

Technology’s Impact On The Brand Experience

Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell its 130-year story to customers more effectively than ever before.

May 5, 2010

EMS Session Snapshots: Day Two

Get Mobile and Go Local

May 5, 2010

BlackBerry Heads Day Two Keynote at EMS

Paul Kalbfleisch, vp-brand marketing at Research in Motion, the makers of BlackBerry, wowed attendees at the Summit with a keynote address on “authentic” brand experiences, musicians and how each can benefit the other as the lines blur between brands and the cultural icons of our age.

May 4, 2010

EMS Session Snapshots: Day One

Creating an Experiential Marketing Department from Scratch

April 30, 2010

M&Ms and Ben & Jerry’s Take Trucks to the Next Level

Want to keep your mobile tour fresh but don’t have the cash for a refurb? How about focusing on the area outside the 18-wheeler? Exterior event structures like tents, awnings, furniture and inflatable domes, and other interactive add-ons like rock-climbing walls can create a more spacious and fun environment around a vehicle that can revamp...