B-to-C Events

June 11, 2010

Then and Now: 3D

In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine hologram technology, which we last...

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June 11, 2010

Palm Launches Summer Tour

To drive awareness and generate leads for its Palm Pre Plus smartphone, Palm in June launched a six-week summer tour. The initiative includes 18 brand ambassadors traveling in nine fully wrapped Palm-branded Smart cars in high traffic areas in nine cities.

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June 10, 2010

Lifetime Brings the “Diva” to New York City

On June 4, Lifetime Network hit three locations in New York City with its “Makeovers on the Move,” tour—a glass box truck outfitted with makeover stations that provided free “diva” experiences including manicures, massages and a mini photo shoot for women (and some men) throughout the city. The tour promoted the June 6 premiere of...

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June 10, 2010

Lines at Events: Coke Takes The “Ew” Out of Queue

If only standing in line for a brand experience were as entertaining as a Disney theme park where long serpentine lines are filled with animatronic surprises, strategic changes in scenery and the occasional visit by Snow White and her Seven Dwarfs. Fairytale characters aside, it can be.

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June 9, 2010

FIJI Rewards Customers at Upscale Dining Event

To thank its customers and create new business relationships, FIJI water invited a select group of L.A. influencers to an intimate dining event it dubbed FIJI Water Presents a Dinner with the True Tastemakers of Los Angeles. The event was held at antique store Galerie Half on May 4 and the guest list included top...

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