B-to-C Events

Air Wick offered visitors to its Home is in the Air pop-up at Mall of America a personalized experience by using QR codes that tracked their preferences and fostered ongoing conversations about its newest product—the Air Wick Life Scents collection. Life Scents is based on technology that allows the fragrance to constantly change, so that […]

To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like […]

We’ve heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, America’s most famous address opened its doors to a select group of Instagram users for the 11th Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool […]

If you aren’t into content marketing, you’re missing one of the marketing world's biggest trends…ever. Here are 15 types of content that can be easily extracted from events and used across the entire marketing mix.

A recent Adweek article questioned whether the era of the CMO is over “as customer experience trumps traditional branding in delivering commercial performance.” While the role of the CMO has been radically changing in light of technology, we don’t believe it’s obsolete just yet.