B-to-C Events
Wired Magazine’s Media Lounge Rejuvenates at CES
Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited...
RBC’s Olympic Eco Home Follows the Flame
2010 Olympic Torch Relay sponsor RBC has launched the Create A Better Canada Experience, a mobile tour traveling to community celebrations and places of interest along the nearly 28,000-mile torch relay route. A centerpiece of the experience is an interactive mobile Eco Home housed in a hybrid truck that runs on solar and wind energy...
California Lottery Offers Free Concert
The California Lottery in December held a private concert starring Michelle Branch for 200 guests. The concert was part of a promotion with Warner Bros. Records that included a new series of lottery scratcher tickets featuring Branch and WB artists Goo Goo Dolls, Seal and Taking Back Sunday.
Brought to You By…
By Lisa Goell Sinicki Selling sponsorships into your b-to-b events is no longer an option—it’s a necessity. “Without sponsorships we’d drive up our cost our attendees’ cost or both ” says Lynn Connelly director of sponsorships at Office Depot.