B-to-C Events
Know Thy Blogger
Getting a few of the right reporters to cover an event used to be good enough. These days, companies are adding blogger- targeted experiences to their p.r. and event programs in order to give their message extra reach and credibility. But once bloggers are on site, it takes more than a swag bag to keep...
Virgin Mobile Talks to EM
Virgin Mobile promoted its Baltimore and Washington D.C.-based Freefest during this year’s SXSW in Austin inside (and outside) a tricked out residential home on Eighth Street. Though it’s not an official sponsor of the festival, Virgin rode the momentum of the popular event using the house as a hospitality locale to host industry folks, entertain...
Vancouver Bound
While it’s tough to compete with the Olympic Torch Relay, several brands gave it their all with pre-Olympic events that touted their connection to the games and scored an emotional connection with consumers. Though Coke takes the gold medal, the following are strong contenders for the silver. Congrats to all for a great run to...
Lord of the Rings
The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the Winter Olympics in Squaw Valley, CA, with an idea: Develop a ski destination in British Columbia to host the 1968 Games. They rented planes and did air reconnaissance, then put on their warmest boots and walked the terrain. They eventually...