B-to-C Events
Flash Nights
Flash nights, or on-site pre-promotions, can make a marketing event more than a one-night stand. These supplemental parties are smaller in scope but offer a taste of the big event to come. They can also build anticipation and word-ofmouth buzz in a way that promotional posters and other traditional methods can’t.
Gillette Gives Away Shaves and Gathers Feedback at ProGlide Challenge Events
Even though it’s new razor, the Fusion ProGlide, won’t be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the “ProGlide...
L’Oreal Cleans up on College Campuses
L’Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach on March 17, the Go Beyond Clean College Campus Tour is hitting 10 campuses through April 27. “The objective is to create an on-campus experience that builds...
Green is the new red
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to inhouse estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star...