B-to-C Events

There are constant reminders everywhere telling us that social media is important for fully integrated event marketing success. That's a no-brainer, but what isn't as obvious is how event attendees use social media. Up until now, the questions about event social media use have been lurking under the radar, but our latest study uncovers the answers.

The Toyota Hall of Fame, which has lived online as part of Yahoo! Sports’ Fantasy Football experience since 2007, has entered the real world as part of the Yahoo! Game Day area at Levi’s Stadium in San Francisco. “Anytime you can take a digital experience that has worked as well as it has for us, […]

Live events as TV ads? It’s happening, and there’s no brand more prolific in the space than Pepsi, whose Get Hyped for Halftime campaign this year brought its event marketing literally to the millions through a blend of content running on TV and digital sites, including its own and those of its partners, all to […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] What the Daytona 500 is for auto racing, the International Consumer Electronics Show is for event marketing. CES has become an unofficial annual kick-off for this industry—with big brands, big budgets and big experiences uncorked in Las Vegas the first week of January. For many an event marketer, CES […]

“Game of Thrones” fans are a passionate bunch, so for its third annual Game of Thrones Exhibition tour, HBO amped up its footprint to create more opportunities for fans to snap and share photos, videos and other interactive experiences across their social media networks. The Game of Thrones: The Exhibition 2015 program kicked off in […]