B-to-C Events
Marketers Set Up at Military Commissaries
Here programs and key insights from commissary insiders including Land O’Lakes Heinz Kraft and Unilever plus everything you need to know to go in-network with America’s 11.7 million active and retired service men and women.Modern-day grocery stores can be challenging platforms for innovative marketing tactics. After years of consolidation most “local” grocery outlets have become...
Making the Most Out of Text Messaging
Remember when we all hated watching teenagers obsessively text away using their weird abbreviated jargon that no one over the age of 18 could understand? Yeah well how many times have you texted the phrase “cu l8r” in the last week? Don’t lie. We know. When it was only for teens texting seemed so superfluous....
Stirring Up Buzz in the Blogosphere
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s Mom’s Night Out event hostesses to find out what got her writing rave reviews and sparking positive word-of-mouth on her popular citymama.com blog. This month we dig deeper to find out how brands can best navigate the volatile world of...
Music Sponsorships Are All About the Details
To really make the most of your sponsorship dollars it’s important to find ways to better connect with loyal music fans and that means a one-size-fits-all strategy just won’t cut it. Here’s a look at how some marketers have created multiplatform campaigns that sell their product while making a genuine connection between brand and artist.