B-to-C Events
ESPN’s Snowcam Experience Goes Viral
To build buzz for its coverage of the 2010 Winter X Games, ESPN launched the Snowcam experience on the slopes of Aspen, CO, in the week before the event, which ran January 28 to 31. The sports channel set up an "extreme" ski and snowboard track where brand ambassadors signed up skiers of all ages...
Good Housekeeping Celebrates 125 years… on Broadway
Good Housekeeping magazine is letting the world know it's about more than cleaning house as it marks its 125th anniversary with a salute to influential and inspiring American women of the past 125 years. “Shine On,” an original 90-minute stage production to be performed April 12 in New York City, will benefit the National Women’s...
New York City Rolls Out the Red Carpet for Oscar Night
New York City has been the scene of hundreds of Academy Award-winning films since the awards’ inception. To celebrate and recognize that fact, last weekend the city hosted its first official Oscar Night & The City viewing party at Avery Fisher Hall.
Mattel Brings Barbie Campaign to Life
Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be” product line at New York’s Toy Fair, Mattel stirred up additional buzz by bringing the new line to life at its temporary Barbie Shop inside the Mall of America in Bloomington, MN. On Feb. 21, more than 1,000 girls visited...