B-to-C Events
BlackBerry Heads Day Two Keynote at EMS
Paul Kalbfleisch, vp-brand marketing at Research in Motion, the makers of BlackBerry, wowed attendees at the Summit with a keynote address on “authentic” brand experiences, musicians and how each can benefit the other as the lines blur between brands and the cultural icons of our age.
EMS Session Snapshots: Day One
Creating an Experiential Marketing Department from Scratch
M&Ms and Ben & Jerry’s Take Trucks to the Next Level
Want to keep your mobile tour fresh but don’t have the cash for a refurb? How about focusing on the area outside the 18-wheeler? Exterior event structures like tents, awnings, furniture and inflatable domes, and other interactive add-ons like rock-climbing walls can create a more spacious and fun environment around a vehicle that can revamp...
Ford Seeks Stylish Individuals in Fiesta Event
Ford this month hosted a casting call on the campus of Howard University in Washington, D.C. to find five stylish consumers to appear in national ads for its 2011 Fiesta automobile. The effort, called Inspired by Color, targeted young, urban, fashion-conscious African-Americans to represent the car, which comes in colors like Lime Squeeze, Bright Magenta,...