B-to-C Events
Cool Mobile Tours
Mobile tours are hitting the long and winding road with all kinds of fun stuff this season. From fruit smoothies to toilet tissue to high-tech products like wireless phones and satellite radio everybody’s loading up the vans and semis and heading to sports events outdoor festivals retail parking lots and schools—anywhere there’s a crowd. Hop...
Hitting The Boards
EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining. Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and shows off all your measurement information in a way that’s easy to read and interpret. It’s meant to present performance...
Brands Sponsor Amateur Athletes
Let’s play a game of Jeopardy. The answer: Barry Bonds Roger Clemens Michael Vick. The question: Name three athletes who aren’t swimming in endorsements right about now. And for good reason. Hindsight is 20/20 for sure but what happens to the brands that sponsor high-profile athletes who get into trouble? Companies often find losing money...