B-to-C Events
Soft Scrub Cleans Up on Dancing With The Stars Tour
Soft Scrub recently wrapped a 38-city tour as a sponsor of the Dancing with the Stars tour which ended its winter segment this month and kicks off again in June.
AirTran Leverages Racing Partnership by Speeding Up Check-in
Travelers flying AirTran Airways out of New York’s LaGuardia Airport on Feb. 12 were greeted by a pit crew of Danica Patrick look-alikes. Four brand ambassadors sporting branded Andretti Green Racing t-shirts and Patrick’s signature long dark locks helped whisk customers through check-in by carrying luggage assisting customers at ticket kiosks and offering directions. Once...
Samsung Breaks World Record with Autograph Signing
Samsung recently partnered with Circuit City and the Pro Football Hall of Fame for a program that tied cause marketing with record-breaking events. On Jan. 9 18 Hall of Fame football players took to the stage at the Venetian Resort Hotel Casino in Las Vegas to sign 4 500 footballs breaking the Guinness World Record...
Intel Brings WiMAX to Life at CES
Intel last week wowed CES crowds with a WiMAX demo that fully connected a full-scale BMW racetrack outside the convention center with the company’s on-site CES booth in the Central Hall of the Las Vegas Convention Center. Leveraging its relationship with Formula 1 racing and BMW Intel brought the wireless broadband product to life by...