B-to-C Events
Sponsoring Olympic Athletes
As the countdown to the 2008 Beijing Olympic Games begins many brands are waiting with nervous anticipation to find out if the athletes they sponsored will make the cut. Will they get to be associated with legends in the making like Michael Phelps? Will their alternative sports star become the next Shaun White? Or will...
Levi’s Drives Traffic To New NYC Store
Levi’s is building excitement for the grand opening of its fourth New York City location this time in Times Square by commissioning 3-D sidewalk chalk artist Julian Beever to create an original piece of art for the event.“The Levi’s brand is loved by many different communities out there—and Julian’s artwork is very participatory and about...
Slurpee Rocks with Guitar Hero
7-Eleven and Activision have partnered with Coca-Cola and Microsoft in a marketing blitz to promote the new Full Throttle Frozen Blast Slurpee drink and to generate interest for Activision’s new game Guitar Hero: Aerosmith which will hit retailers in June. The integrated program includes online and radio contests grassroots events and traveling street teams all...
PlayStation Connects With Music Fans At Bamboozle
Sony Computer Entertainment America leveraged its first-ever sponsorship of The Bamboozle Festival—a two-day alternative music festival at the Meadowlands Sports Complex in East Rutherford NJ—this weekend with a variety of activations surrounding its PlayStation brand.“The consumer there is very young creative and forward-thinking ” Donna Armentor senior manager-lifestyle alliances and consumer events at PlayStation told...