B-to-C Events

Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based campaign kicked off on Dec. 4 and invited Heineken fans to tweet to the brand handle @Heineken_US using the #SparkMyParty hashtag. Over the following two days, 12 winners […]

ION Television executed a one-day Get Wrapped Up in the Holidays campaign at three locations in Manhattan on Dec. 2 to raise awareness among New Yorkers for this year’s slate of holiday movies. In keeping with the theme, the brand created a custom “Wrap” truck to spread holiday cheer by serving up gourmet wraps for breakfast, […]

Cadillac in November wrapped a five-city program that gave luxury vehicle owners the chance to see architecturally renowned buildings and private residences in the newly redesigned 2015 Escalade. “Driven By Design,” hosted in partnership with Architectural Digest, engaged conquest consumer-guests (meaning, non-Cadillac drivers) with test drives. The program took place in Chicago in July, New York […]

Canon transformed a corner of sunny Los Angeles into a wintry scene with hundreds of pounds of real snow and artificial flurries produced on-site for the Let It Snow Globe spectacle. The Dec. 13 event featured a three-story snow globe, a life-sized gingerbread house, ice sculptures, elves, Santa, a reindeer and more, all in an effort […]

To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated a series of social media-driven events across New York City fromNov. 27 to 29 that invited consumers to tweet #LavazzaDelivery for a surprise delivery. All over Manhattan, eight branded Fiat 500s (Fiat was a partner) delivered hot beverages to busy […]