B-to-C Events

To kick-off of its sponsorship of the U.S. Grand Prix in Austin, Texas, Infiniti Red Bull Racing on Oct. 29 closed
down Congress Avenue from 7th Street to the State Capitol to introduce consumers to the 560-horsepower Infiniti Q50 Eau Rouge prototype. Winners of a sweepstakes were brought to the starting line on event day to get […]

Air France on Oct. 24 whisked four lucky people from New York to Paris as part of its Air France Instant Takeoff event held that afternoon in New York City’s Flatiron Plaza—and in a surprise, unplanned move, “married” a third couple on the spot. The promotion was part of a strategy to raise awareness among […]

To drive trial of new flavors and build brand awareness by promoting its family-owned story, Bigelow Tea has launched a mobile tour that allows consumers to sample from a custom tea bar. The Mobile Tea Bar tour, which launched Sept. 19 at Whole Foods in Cambridge, MA, coincides with the Fairfield, CT-based brand’s 70th anniversary […]

Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having […]

A new study out by PopUp Republic, a social media marketing company, has put a dollar value on the pop-up industry: $50 billion, according to sales figures it compiled. Considering the total annual U.S. retail market is projected at $4.5 trillion, and the online retail market at $300 billion, pop-ups then appear to be “a […]