B-to-C Events
Olympus’s U.S. Open Advantage
The camera company ups the ante with a totally immersive US Open activation program
Reaching Out to Gay and Lesbian Consumers
Gay and lesbian consumers flock to brands that become a part of the community
Action Sports Offer Broad Appeal
Action sports have arrived and broader appeal up and down the age ladder means more fans to connect with your brand
Retailers Unwrap Their Holiday Events
Retailers unwrap their holiday events From cooking demos at Williams-Sonoma to shiny new Infiniti EXs rolling into Bloomingdale’s store windows the holiday is coming alive at retailers around the country. Here’s a peek at some of the most festive programs retailers are drumming up for the season: