B-to-C Events
Phaidon Tests the NYC Market
Chances are we’ve all picked up a book published by Phaidon and didn’t even realize it. That’s what Phaidon Publishing hopes to change with its pop-up shop on Wooster Street in SoHo where it is testing the New York City market through March by inviting consumers to book-themed events.
Tillamook Spreads the Loaf on National Sampling Tour
Celebrating its 100th anniversary, Oregon-based Tillamook Cheese shut the dairy farm gates behind it and hit the open road Jan. 9 on The Loaf Love Tour, making its first stop in Tucson, AZ, then nine other states and 25 cities over 11 months. At the center of the tour is a fleet of Loaf Love...
Wired Magazine’s Media Lounge Rejuvenates at CES
Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited...
RBC’s Olympic Eco Home Follows the Flame
2010 Olympic Torch Relay sponsor RBC has launched the Create A Better Canada Experience, a mobile tour traveling to community celebrations and places of interest along the nearly 28,000-mile torch relay route. A centerpiece of the experience is an interactive mobile Eco Home housed in a hybrid truck that runs on solar and wind energy...