B-to-C Events
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By Lisa Goell Sinicki Selling sponsorships into your b-to-b events is no longer an option—it’s a necessity. “Without sponsorships we’d drive up our cost our attendees’ cost or both ” says Lynn Connelly director of sponsorships at Office Depot.
Where Are They Now: Omar Albertelli
June/July 2007 Motorola Back then: Before moving on to marketing for Motorola in Latin America Omar Albertelli was senior manager-promotions events and sponsorships. The goal was to get kids to tune into its portable listening devices and the StudioMoto campaign provided the ultimate stage reaching 1.3 million consumers and creating more than 100 000 one-on-one...Where Are They Now: Debbie Estes
August 2007 Best Buy
EM’s Annual Executive Roundtable
EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going The doors were closed. The coffee was poured. The conversation began.