B-to-C Events
Bloom Supermarkets Stages Faux Protests To Save Ousted Muffin Bottoms
Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.
Method Invites New Yorkers To Drop By And Detox
Eco-friendly home care product maker Method recently set up temporary shop in New York City’s fashionable SoHo neighborhood to help bring its non-toxic brand story to life. Visitors to the modern design-inspired pop-up shop (open through June 7) are invited to bring in their old toxic cleaning products and exchange them for one free Method...
Cool Mobile Tours
Mobile tours are hitting the long and winding road with all kinds of fun stuff this season. From fruit smoothies to toilet tissue to high-tech products like wireless phones and satellite radio everybody’s loading up the vans and semis and heading to sports events outdoor festivals retail parking lots and schools—anywhere there’s a crowd. Hop...
Hitting The Boards
EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining. Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and shows off all your measurement information in a way that’s easy to read and interpret. It’s meant to present performance...