B-to-C Events
Marketers Set Up at Military Commissaries
Here programs and key insights from commissary insiders including Land O’Lakes Heinz Kraft and Unilever plus everything you need to know to go in-network with America’s 11.7 million active and retired service men and women.Modern-day grocery stores can be challenging platforms for innovative marketing tactics. After years of consolidation most “local” grocery outlets have become...
Music Sponsorships Are All About the Details
To really make the most of your sponsorship dollars it’s important to find ways to better connect with loyal music fans and that means a one-size-fits-all strategy just won’t cut it. Here’s a look at how some marketers have created multiplatform campaigns that sell their product while making a genuine connection between brand and artist.
Brands Use Face-to-face to Change Perceptions
Consumers usually have a pretty clear idea about brands. Mention Q-tips and women associate the product with cleaning their babies’ ears or removing rings of mascara from their eyes. Coleman brings images of coolers stocked with sodas and beer for family camping trips or backyard barbecues. State Farm like a good neighbor is there or...
Verizon Reaches Demo Via Music
Verizon Wireless connected with Memphis' African-American community by engaging the enthusiastic choristers from Miracle Temple Sanctuary Apostolic Deliverance Temple and Holy City who vied with finalists from six other congregations in a musical extravaganza called How Sweet the Sound. The gospel-hour-meets-reality-show sing-off drew 11 000 supporters all rooting for their favorite choral group.