B-to-C Events
Cottonelle Gets ‘Behind’ Comfort Effort
Kimberly-Clark this month launched its broadest non-traditional campaign ever to support the Cottonelle brand. The effort called Be Kind to Your Behind includes a mobile tour dubbed the Cottonelle Comfort Haven and a sweepstakes as part of an integrated campaign that also includes web marketing Internet advertising bus and train station ads and FSIs as...
The Macy’s Thanksgiving Day Parade
What it takes to reap the benefits of aligning with the Macy’s Thanksgiving Day Parade
VH1 Hits the Road with Watch and Discuss Program
VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming including “Scott Baio is 46... and Pregnant ” “Rock of Love 2 ” with Bret Michaels and “Flavor of Love 3.” The concept: a booth placed in high traffic areas where consumers can watch clips from the series and then...
Coleman Supports New York City Tree Project
Outdoor equipment company Coleman is helping New York City Mayor Michael Bloomberg achieve his goal of planting one million new trees in New York over the next 10 years and in the process is hoping that consumers will perceive the brand as more than just equipment for campers.“We are all about encouraging people to get...