B-to-C Events

Rustic materials, industrial accents and simplicity are design trends making their way into our homes and businesses in 2015. And, not surprisingly, experiential marketers are tapping into these influences to make hip, industrial style statements like those found in the warehouses of Brooklyn and Manhattan’s gritty Lower East Side. Shipping containers, polished steel combined with […]

It’s been a rough year for the NFL. Well, a rough few years, especially in terms of scandals. The league’s had a perception problem about head injuries for years, and although it’s been taking some steps to address those issues, the more recent news hasn’t been good either. The Washington Redskins are a joke, and […]

When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.

The current Ebola epidemic is the largest in history, according to statistics from the U.S. Centers for Disease Control and Prevention. And while efforts to contain the disease are showing preliminary signs of progress, Ebola remains an immense challenge as new cases continue to occur. Hopefully the public is heeding CDC guidelines regarding frequent hand […]

AT&T this holiday season set out to increase visibility as a gift-giving destination with a tech-infused interactive display at its flagship store on Michigan Avenue in Chicago. The experience, tied to Twitter, was designed to attract consumers and drive home the message that the brand’s retail stores offer more than just cell phones. The result […]