B-to-C Events
Teen Vogue Stages Style Swap
Capitalizing on the swap meet trend (where friends and peers meet up to exchange clothes and accessories) Teen Vogue earlier this month held a Style Swap for 500 of its young readers. The Style Swap held at The Metropolitan Pavilion in New York City was so successful the magazine plans to hold additional swap meets...
Palm Connects With City Chase Participants
Palm is connecting with participants in this year’s City Chase races (in eight cities across the U.S.) by providing its Palm Centro smartphones to help them navigate the race via SMS and other features. The U.S. series (City Chase is a global event) kicked off in Philadelphia earlier this month followed by stops next month...
Calle Ocho 2008
IN LITTLE HAVANA the scene and smells were comfortingly familiar—the aroma of deep-fried foods and cigar smoke wafted Latino rhythms echoed and anti-Fidel signs abounded. Under an unseasonably warm 90-degree sun families sluggishly made their way to Eighth Street where the annual Calle Ocho Cuban festival promised cultural fanfare—and maybe more importantly free stuff from...
Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years
Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years To celebrate it’s 100-year anniversary and to kick off it’s 14-city cross-country tour Milk-Bone on May 21 hit Times Square with a one-day media blitz that included celebrity appearances pet psychic paw readings dancing dog demonstrations a $1 million charity donation and an...