B-to-C Events

People magazine fired up hosts of NBC’s “Today” show with an Independence Day-inspired cook-off on June 25 on Rockefeller Plaza in New York City. The competition baked in all of the magazine’s assets, including in-book, on-air, digital, social and consumer activations to promote Great Ideas, one of its most successful features, and support its advertisers. […]

[icon image=”briefcase” size=”0″ cont=”no” float=”left”]Are you a woman in events? Do you have opinions about the ups and downs of being a female in the industry? Share your thoughts in our anonymous 2014 Women in Events survey and enter for a chance to win a $250 DryBar gift certificate. Women at last have earned their […]

Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more than a century with its molasses-coated popcorn and peanuts, and nominal mystery prize buried inside each box. Leveraging that brand heritage, Cracker Jack launched The Surprise Inside Project, a nationwide movement to help parents deliver small, meaningful surprises to their […]

Washington D.C. played host to its annual DC BBQ Battle on June 21 and 22 and Pennsylvania Avenue has never smelled so sweet. Several brands took part, including Enterprise CarShare, Chevrolet’s local dealers, the NBA Nation Tour and GEICO insurance. Over the course of the two-day event, more than 80,000 consumers stopped by to gorge […]

There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events […]