B-to-C Events
Illy Pushes Buttons in NYC
Coffee company illy is connecting with consumers this month through an innovative pop-up space on display in New York City. The Push Button House designed by artist/architect Adam Kalkin is built within an industrial shipping container. Within minutes—and at the push of a button—the shipping container can open out onto a five-room home with kitchen...
Burger King Puts NFL Fans in the Hot Seat
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Marketers Make Their Tours Greener
Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.
Word-of-mouth Superstar
Part drag queen part sales pro and giver of a lot of off-color one-liners Miss Dixie Longate proves that entertainment value and marketing chops can not only fluff up a stale brand perception it can sustain enough word-of-mouth to push one savvy (and saucy) Tupperware saleswoman straight to the top. This year Dixie’s taking her...