B-to-C Events
Retail Stores Go Experiential
Event marketers have long looked to their brands for inspiration—extracting their best attributes unearthing their hidden benefits and transforming their emotional touchpoints into hands-on product experiences that are fun relevant and bigger than life. But now brick and mortar brands are taking a cue from the event world by shaking up their retail stores and...
Camera Phones Upgrade Photo Activation
Welcome to Generation Me! Whether it’s MySpace Facebook or any other social networking website consumers are sharing their lives with the rest of the world all over the web—especially with photos. For event marketers this picture couldn’t be more perfect. New web technologies are allowing companies to create photo activations that are more personal to...
Using Buzz Metrics
Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more...
