B-to-C Events
Women in Event Marketing: Pollack
Who she Is: When Pollack joined Google four and a half years ago she was the first “official” events person at the company bringing 13 years of experience from the production side. That knowledge helped her build an in-house agency of nine people including herself as part of Creative Lab Google’s internal creative agency. Her...
Nestle Coffee-mate Sets Up Mobile Café
To connect with an African American demo Nestle Coffee-mate is hitting the road to bring its café experience to events in four markets. It kicked off its tour last month at the Essence Music Festival in New Orleans followed by a stop at the National Black Arts Festival in Atlanta. Next it hits the African...
Lexus Targets USTA Members With Legends Clinics
Lexus has extended its agreement with the United States Tennis Association and the U.S. Open through next year; as part of the deal the brand is introducing new activations this year including an event this month that gave USTA members in New York New Jersey and Connecticut the chance to interact with notable tennis players...
Bacardi Mixes Beats To Build Brand Preference
The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will feature a mojito bar and dedicated mojito area a 20-member brand ambassador team and professional dancers. Attendees will be encouraged...