B-to-C Events
Coke Connects Locally At The Olympic Games
For 16 days of the Olympic Games and 11 days of the Paralympics Games in August Coca-Cola connected with stakeholders and consumers in Beijing via its Coca-Cola Shuang Experience Center (the Coca-Cola Pavilion). Highlighting its 80 years of Olympic Games sponsorship the brand offered visitors a timeline of its ties to the Games as well...
McCain Foods Hits Campaign Trail
McCain Foods has launched an integrated campaign to raise awareness for its potato product line. The effort which includes advertising pr online marketing and a street component plays off the national presidential election and the name of the Republican candidate with the tagline “Why McCain Should Be In the White House.”
LittleMissMatched Serves Up Product In NYC
The New York City-based LittleMissMatched brand which started selling packs of three miss-matched socks four years ago has since branched into offering other apparel. To create brand awareness collect data and connect with its customers face-to-face the brand recently went guerrilla. It hit the streets to interact with its core customer: the self-expressive New Yorker...
Ubisoft Promos New Game With Buzz Cuts
To get the word out about Hell’s Highway the third installment in its Brothers In Arms World War II-themed video game series game publisher Ubisoft offered attendees at this year’s Penny Arcade Expo (PAX) an authentic taste of military life—with a twist. From Aug. 29 to Aug. 31 show attendees could stop by the brand’s...