B-to-C Events
Kia Sponsors Warped Tour
In an effort to reach younger drivers—and to hype the new youth-oriented Soul hatchback—Kia Motors America for the first time is sponsoring this year’s Vans Warped Tour.“This allows us to really actively engage a younger audience ” Kathryn Cima sponsorship and promotions manager for Kia told Buzz. “We’ll be able to create a really well-rounded...
Colgate Activates Education Initiative With Comedy Showcase
As part of its ongoing education initiative—Bright Smiles Bright Futures—Colgate-Palmolive debuted the Bright Smiles Comedy Showcase earlier this month featuring an original skit performed by the LaughingStock Comedy Company and hosted by actress Nikki Blonsky at an elementary school in San Francisco. Colgate-Palmolive bused in children from other area schools. The next comedy show is...
Coke Zero Capitalizes On March Madness
Coke Zero hired four NCAA fans to blog about March Madness for three weeks as part of its Coke Zero Ultimate Dream Job contest. The four fans were selected from a number of nationwide entries and have been relocated to San Antonio by Coke Zero where they’ll catch all of the NCAA Men’s Final Four...
BMW’s Experiential Marketing Mix
For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of BMW has always been about connecting with buyers where they live letting them fall in love with the brand by...