B-to-C Events
Activating Multiple Platforms
The best event programs take one sponsorship event or message and activate it on multiple platforms in a variety of ways. The approach is used for a number of reasons: to create additional buzz off a one-off sweeps or contest for example or to leverage a sponsorship investment to the hilt. But more than anything...
HBO Brings Out Infamous Florida Polling Booths
To drive viewership for its new film “Recount ” the behind-the-scenes story of the 2000 presidential election and the controversial Florida recount HBO on Tuesday staged live voting events in two major cities. Visitors to Union Square in New York City and shopping center The Grove in Los Angeles had a chance to jump into...
Dos Equis Leverages P.R. User-Gen Content For Contest
Integrated Marketing: Dos Equis Leverages P.R. Use-Gen Content For ContestA new brand awareness and relevance campaign for Dos Equis is aimed at finding a new assistant for a fictional character that the brand has dubbed the “Most Interesting Man in the World.” The effort comprises p.r. promotions user-generated content and branded TV entertainment.
Dodge Promos New Vehicles At Family Events
Dodge is hitting the highway for its Grab Life tour which is making stops at large fairs festivals and other family-oriented events to create buzz for its Journey crossover vehicle and other Dodge vehicles. Dodge kicked off the interactive tour this month at the Memphis in May’s World Championship Barbecue Cooking Contest.