B-to-C Events
Hitting The Boards
EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining. Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and shows off all your measurement information in a way that’s easy to read and interpret. It’s meant to present performance...
Brands Sponsor Amateur Athletes
Let’s play a game of Jeopardy. The answer: Barry Bonds Roger Clemens Michael Vick. The question: Name three athletes who aren’t swimming in endorsements right about now. And for good reason. Hindsight is 20/20 for sure but what happens to the brands that sponsor high-profile athletes who get into trouble? Companies often find losing money...
Retail Stores Go Experiential
Event marketers have long looked to their brands for inspiration—extracting their best attributes unearthing their hidden benefits and transforming their emotional touchpoints into hands-on product experiences that are fun relevant and bigger than life. But now brick and mortar brands are taking a cue from the event world by shaking up their retail stores and...