B-to-C Events
MTV Goes Inside Gyms To Drive Awareness For Movie Awards
Promos: MTV Goes Inside Gyms To Drive Awareness For Movie Awards To get gym-goers psyched about the recent MTV Movie Awards the brand partnered with Town Sports International fitness centers to brand a special class focused on getting participants red carpet ready.
ESPN Taps Into European Pride To Promo UEFA
To drive ratings and awareness of its first-ever broadcasts of the UEFA Euro 2008 soccer championships (an international tournament with no U.S. team competing) ESPN reached out to European fans living in the U.S. by speaking their native tongue. The four-week street campaign hit European enclaves and neighborhoods in Chicago New York City and San...
AT&T Leverages Its Own Technology At Lollapalooza
At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.
Event Permits: Making Sure a Sampling Program Follows The Rules
YOU'VE PROCURED THOUSANDS of samples trained brand ambassadors and are ready to hit the ground running. But even the most interesting and well thought-out sampling campaign can fall flat if your brand is hit with hefty fines from local municipalities and ushered out of the city limits before the fun even begins.