B-to-C Events
Pentel Hits Campuses To Promote Hyper Pen
Pentel in August will engage in its largest college marketing effort to date. Teams of brand ambassadors will hit 37 college campuses this fall with samples to generate word-of-mouth for the brand with a back-to-school contest that plays up the smooth writing qualities of its Pentel Hyper G pen.
Ruby Tuesday Kicks Off Brand Makeover With Live Event
Restaurant chain Ruby Tuesday is saying goodbye to its old image and ushering in a new one by turning the demolition of its last restaurant into a live consumer event. On Tuesday Aug. 5 at 3:00 p.m. EST the chain’s last remaining old-style eatery was blown up in a live Internet broadcast at rubytuesday.com. The...
The Price Is Right: And Alltel Makes the Right Call
SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN in 2006 Alltel Wireless has executed nine My Circle-themed consumer sweepstakes programs and has given away more than $1 million in prize packages. The brand’s eighth contest—the My Circle Pick & Roll Challenge—kicked off earlier this year. To enter consumers logged on to social networking website fanu.com to play...
Experiential Potential – Hotels Compete by Leveraging Experiences
One thing hoteliers all agree on: Consumers’ needs are changing. They want rooms flush with outlets that cater to their tech gadgets they want top-notch in-room entertainment and they want premium creature comforts such as high-end pillows sheets and beds. To meet the needs of a more demanding traveler many hotel brands are revitalizing—rolling out...