B-to-C Events
L’Oréal Paris Goes To The Fair
L’Oréal Paris activated The Color Space a 5 000 square-foot interactive beauty pavilion at the Minnesota State Fair from Aug.21-Sept. 1. The red-carpeted pavilion provided an environment for men and women to learn about the latest beauty trends and products and brought a beauty experience to fair attendees across all categories—cosmetics skincare haircare and haircolor.
Style Network Takes Its Show On The Road
Comcast’s Style network is back on tour with its 34-foot “Style Beauty Bus ” offering free mini-makeovers to females in 10 cities from August through November. This season the tour includes a new focus on the network’s partners bringing its busload of beauty to call centers and other affiliate offices. The bus tour now in...
Food Lion Debuts Its New Nutritional Program
To support the launch of its new Guiding Stars Nutrition Navigation System Food Lion and Bloom supermarkets launched a five-market mobile marketing tour. The Guiding Stars program assigns one two or three stars to products in its stores giving consumers an easy way to select food based on its nutritional qualities. (One star is good...
Lush Takes It All Off To Promote Its Naked Bath Products
Employees at Lush Fresh Handmade Cosmetics retail stores went to work on Aug. 27 nearly au naturale wearing nothing but aprons reading “Ask my why I’m naked.” The one-day stunt executed at 27 stores in 23 cities across the country was designed to get consumers thinking about the impact packaged goods have on the environment....