B-to-C Events
Uniqlo Launches Underwear Using Human Vending Machines
Japanese clothier Uniqlo set up shop in the heart of Times Square on Nov. 18 to introduce its Heat Tech thermal underwear line to the U.S. From 10 a.m. to 1 p.m. New York’s huddled masses were invited to jump into a queue for a chance to receive a free pair of the brand’s signature...
Verizon Wireless Kicks Up a Storm
To promote its new handheld device the BlackBerry Storm Verizon Wireless in November launched a series of promos in Atlanta Chicago New York City and San Francisco that had consumers grabbing among a flurry of swirling tickets for a chance to win the new phones and other prizes.
Starburst Wraps GummiBursts Mobile Tour
Starburst this month is concluding a national tour designed to drive trial and purchases of its new Gummiburst liquid-filled gummies. The tour which debuted this fall and ends on Dec. 11 hit almost 30 college campuses across the country sampling gummies and engaging students with the chance to hop on stage and play in a...
ESPN’s NBA Road Show Gains Traction
Now in its second year on the road the NBA on ESPN RV Tour will double its reach from 20 games to 40 games to promote ESPN and ABC’s expanded coverage of the NBA season. Games are broadcast on Wednesday and Friday on ESPN and starting in January on ABC on Sundays.