B-to-C Events
Restaurant Chain Chefs Cook At Farmers Markets
To spread awareness of its Just Picked Just Caught Just Joe promo in August chain restaurant Not Your Average Joe took its chefs to local farmers markets to demonstrate their skills on cooking from scratch.
FX Network’s Harley Riders Hit The Streets
To get viewers revved up about the Sept. 3 premiere of its new original series “Sons of Anarchy ” the FX Network had 50 Harley-Davidson riders hit the streets of Beverly Hills Hollywood Los Angeles and New York City all wearing t-shirts branded with the show’s information. “Getting people talking about it was our goal...
Chili’s Goes Tailgating In the Fall
Chili’s is looking to connect with college football fans via a tailgate tour that will visit 18 major college football games this fall between Oct. 11-Nov. 15 including LSU at Florida Oklahoma vs. Texas and Penn State at Wisconsin. At each game Chili’s will have teams of six-10 people looking for fans tailgating with Chili’s...
Mall Matters
It’s the 21st century. Scenes of middle class Americans strolling around a massive indoor shopping complex (commonly known as a mall) in their sweatpants window shopping at The Sharper Image sipping an Orange Julius and maybe stopping off at JC Penney for a pair of khakis is one you’ll only see in old sitcoms. It’s...