B-to-C Events
MTV Promos Show With Pink-Clad Impersonators
Buzz Builders: MTV Promos Show With Pink-Clad Impersonators To drive buzz for MTV’s new reality show “Legally Blonde The Musical: The Search For Elle Woods ” the brand had 50 Elle Woods impersonators hitting New York City landmarks singing hits from the Broadway musical during a two-day stunt. “One of the main reasons for the...
Steve & Barry’s Activates Laird Hamilton Paddle Surfing Promo
PR Stunts: Steve & Barry’s Hypes New Launch With Laird Hamilton Paddle Surfing Promo As a way to reach active male consumers and launch Wonderwall a new collection of surf and skate apparel inspired by big wave surfer Laird Hamilton retailer Steve & Barry’s had Hamilton paddle surfing around the Statue of Liberty in a...
Mondavi Takes Revamped Program On The Road
Event Tours: Mondavi Takes Revamped Program On The Road Inspired by the success of its Crush in the City tour last year Robert Mondavi wines is taking its offerings on the road again this year with a revamped tour. Dubbed Discover Wine with Robert Mondavi this year’s tour has expanded beyond the Robert Mondavi Private...
MTV Goes Inside Gyms To Drive Awareness For Movie Awards
Promos: MTV Goes Inside Gyms To Drive Awareness For Movie Awards To get gym-goers psyched about the recent MTV Movie Awards the brand partnered with Town Sports International fitness centers to brand a special class focused on getting participants red carpet ready.