B-to-C Events
AT&T Connects With Seniors At How-To Events
AT&T is connecting with the over-65 set this fall by hosting a series of free educational events throughout the Northeast. The regional Cell Phones for Seniors and Surfing for Seniors program kicked off at senior centers in Connecticut and Massachusetts in mid-August and will likely expand to other states.
Coke Connects Locally At The Olympic Games
For 16 days of the Olympic Games and 11 days of the Paralympics Games in August Coca-Cola connected with stakeholders and consumers in Beijing via its Coca-Cola Shuang Experience Center (the Coca-Cola Pavilion). Highlighting its 80 years of Olympic Games sponsorship the brand offered visitors a timeline of its ties to the Games as well...
McCain Foods Hits Campaign Trail
McCain Foods has launched an integrated campaign to raise awareness for its potato product line. The effort which includes advertising pr online marketing and a street component plays off the national presidential election and the name of the Republican candidate with the tagline “Why McCain Should Be In the White House.”
LittleMissMatched Serves Up Product In NYC
The New York City-based LittleMissMatched brand which started selling packs of three miss-matched socks four years ago has since branched into offering other apparel. To create brand awareness collect data and connect with its customers face-to-face the brand recently went guerrilla. It hit the streets to interact with its core customer: the self-expressive New Yorker...