B-to-C Events
L.L. Bean Camps Out To Create Buzz
To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago. The Great Urban Outdoors events took place in the two weekends leading up to the grand opening of the new store. At the events the brand instructed consumers on camping and fly-fishing as an extension...
Delta Lands At New York Wine & Food Fest
Delta Air Lines made a smooth connection with the 22 000 attendees of the Food Network New York City Wine & Food Festival which took place Oct. 9-12. The event featured celebrity chefs such as Rachael Ray and Bobby Flay seminars and panel discussions food demonstrations cooking classes tasting parties and entertainment. For Delta the...
ioSafe’s Demo Makes The Most Of A Small Budget At CES
Giving consumers the chance to experience products first-hand is what the Consumer Electronics Show is all about. But with this year’s economic problems big and small brands alike had to get scrappy—often moving the entire show floor experience off-site.
Reebok’s ‘Flashy’ Concept Store
Reebok in November launched Reebok Flash the British sportswear company’s first pop-up store. The 3 000-square-foot space located in an art gallery on the Bowery on New York City’s Lower East Side is inspired by the pop spirit of the ‘80s recalling the decade when the brand rose to prominence with iconic sneaker styles such...