B-to-C Events
Brands Sponsor Amateur Athletes
Let’s play a game of Jeopardy. The answer: Barry Bonds Roger Clemens Michael Vick. The question: Name three athletes who aren’t swimming in endorsements right about now. And for good reason. Hindsight is 20/20 for sure but what happens to the brands that sponsor high-profile athletes who get into trouble? Companies often find losing money...
Retail Stores Go Experiential
Event marketers have long looked to their brands for inspiration—extracting their best attributes unearthing their hidden benefits and transforming their emotional touchpoints into hands-on product experiences that are fun relevant and bigger than life. But now brick and mortar brands are taking a cue from the event world by shaking up their retail stores and...
Camera Phones Upgrade Photo Activation
Welcome to Generation Me! Whether it’s MySpace Facebook or any other social networking website consumers are sharing their lives with the rest of the world all over the web—especially with photos. For event marketers this picture couldn’t be more perfect. New web technologies are allowing companies to create photo activations that are more personal to...