B-to-C Events
Aromatherapy: How to Incorporate Scent into Experiential Marketing
How to incorporate scent into your experiential marketing initiativesCrest used citrus cinnamon peppermint and vanilla mint. New Balance went for fresh-cut grass. The Westin opted for white tea. They’re just some of the brands using scents to leave lasting impressions with consumers and they’re leading the way in leveraging perhaps the least-used of the five...
Interactives: Jeep Gets Consumers Muddy At State Fair
DaimlerChrysler invited 120 consumers to the State Fair of Texas in Dallas to wade through 14 000 gallons of mud for the chance to win a 2007 Jeep Wrangler Unlimited. “It was big fun and a little bit messy ” Carrie McElwee the brand’s senior manager-marketing p.r. told Buzz. “We thought it was the perfect...
In Search of the Next Big Thing Brands Head into Second Life
It has three million members its own self-sustaining economy and a world of untapped marketing opportunities. It’s the hottest thing many marketers aren’t talking about primarily because so many of them are scrambling to get a piece of it. If Second Life sounds more like fantasy than reality that’s because it is.
Connecting with Indie Consumers
There are few marketing challenges more difficult than connecting with “indies ” consumers who consciously avoid mainstream marketing and pledge allegiance to brands that bubble below the surface. But the problem is: If your brand has the bucks to buy their attention it’s probably not high on the indie consumer’s list of companies to patronize....