B-to-C Events
Bell Canada Motion Detection Kiosks
Bell Canada’s consumer experience, dubbed the Ice Cube, leveraged gesture-based technology across its dozen or so video kiosks. Sensors detected somebody approaching and converted the screen to a Bell Canada logo. Once guests got within a few inches, the screen displayed a demo of how to activate one of three videos by holding your hand...
General Motors Shifts into Drive at Olympics
General Motors Canada is using the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since 1976) is using a combination of mass blitz and targeted touches to both blanket Vancouver and drive test-drives. The company, which donated...
Video Tour of the P&G Family Home
Taking over the USOC family program from now-departed sponsor Bank of America, the consumer product giant has turned a conference center on West Hastings Street into a “home away from home” for U.S. athletes and their families, in the process bringing to life nine of its top brands. Open from 11 a.m. to 11 p.m....
EM Goes Inside P&G Home
In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days.