B-to-C Events

Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor of the Sept. 7 National Beard & Mustache Championship at the House of Blues in New Orleans. Hundreds of contestants with all kinds of beards, mustaches, goatees and muttonchops competed for prizes in 18 categories.

The longest running tailgating party in the U.S. is the Florida-Georgia game in Jacksonville, FL, which has been called “The World’s Largest Outdoor Cocktail Party” because fans start arriving Wednesday for the Sunday game, according to Nationwide Insurance. Indeed, tailgating is a sport in and of itself. (More on that in our October issue.)

On a mission to prove that there is more to do in Atlantic City than spend the day at the craps tables, the “Live from AC” Roadshow brought the seaside resort to life through six interactive environments that showcase its hotels, nightlife and restaurants as well as its boardwalk casinos.

Cole’s Quality Foods is taking its traditional in-store sampling program out of retail and on the road to introduce four new product flavors to a more concentrated male market. The frozen bread brand’s Tasty Tailgate Tour is hitting 21 high-profile NCAA and NASCAR venues over the next five months. The tour kicked off at the […]

Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products’ All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year’s Little League World Series held in Williamsport, PA, Aug. 15 to 25.