B-to-C Events
Enticing Partners to Sign On
The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.Some tours are producing such stellar results that the brands behind them are actually selling sponsorships to their own programs. And why not? Bringing...
How to Make Events Greener
LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires a real commitment to making green choices in the most major and minor aspects of a lifestyle. In the event marketing industry it isn’t any different. Many companies are taking baby steps towards making their businesses greener from top to...
History-NASCAR Partnership Promotes ‘Ice Road Truckers’
Event Tours: History-NASCAR Partnership Promotes ‘Ice Road Truckers’To drive tune-in to this season’s June 8 premiere of “Ice Road Truckers ” cable net History teamed up with NASCAR in a partnership that brought an Ice Road Trucker-themed experience to four track events this season. History also created a series of mini-documentaries that will air during...
Microsoft Opens Up Family Portrait Studios to Bond with Urban Moms
This April the Microsoft Windows brand for the first time turned to experiential marketing to give its Windows Live Photo Gallery and Windows Live Spaces photo sharing and social networking services a boost in awareness. From April 19 through May 11 residents and visitors to New York City’s Brooklyn Heights and San Francisco’s Pacific Heights...