B-to-C Events
Giving Your Event a Gallery Vibe
Brands from Lexus to Red Bull are creating exhibits that borrow their look and feel from big-city art galleries. The goal? A sophisticated yet uncomplicated ambience. Starbucks incorporated the look for one component of a pop-up environment last year in New York City. And Rolex USA activates its title sponsorship of the Monterey Historic Automobile...
Deciding Whether to Lease or Buy Mobile Marketing Vehicles
The rules of the road are getting easier with a variety of purchase options now available for marketers readying mobile tours. With prices for 53-foot tractor trailers starting around $250 000 these days purchasing a truck for a mobile marketing program can be an expensive affair—or it could be one of the best long-term investments...
Ensuring Properties Aren’t Diluting Your Activation
Sponsorship marketers are almost always required to take on multiple roles when managing sponsorships. At any given time they’re playing deal maker strategist and activation quarterback. The evolution of the sponsorship game has brought long-term prowess to sponsorship departments that were once short-term focused. Not only are today’s sponsors getting more of what they want...Streamlining the Event Registration Process
Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income influentials the one thing you need is a smart registration system. Registration software options can do everything from email marketing to managing payment records and travel arrangements. So which registration system is best for you? Give Google a break. We...