B-to-C Events
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to promote a new flavor of its Nicorette smoking-cessation chewing gum. The Nicorette Stop Shop now on its way to Atlanta Chicago Houston and Phoenix offers consumers one-on-one counseling sessions with certified smoking cessation counselors; a multimedia learning center (videos...
Targeting: Dodge Sends College Students On Road Trip
Dodge this month sent three teams of college students on road trips each in their own Caliber hatchback wagon to generate attention for the new vehicle and raise funds for Doctors Without Borders. Teams from Boston College Northwestern University and Texas Christian University each hit three different markets en route to Miami where they...
Pop-ups: Motorola Uses Temporary Store As Part of Q Launch
To help introduce its new do-everything handheld device the Q Motorola has taken over a high-traffic storefront on Chicago’s Magnificent Mile for its first foray into pop-up retail dubbed Destination Q. Opened earlier this month the shop features a handful of podiums that show off the device’s different capabilities—communications media playing Internet and so on....
Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends
A three-city sampling effort for Ben & Jerry’s new pre-packed ice cream cones got consumers to help spread the brand buzz. Sampling teams in New York City and Chicago (both earlier this month) and San Francisco (this week) distributed 50 000 full-size cones per market. The Ben & Jerry’s twist? In addition to standard...