B-to-C Events
How to Scout for Emerging Musical Talent in Local Markets
Any brand with enough money can attach itself to the biggest music acts in the world. But finding a lesser-known band—one that hasn’t hit iTunes or the Billboard charts yet—can be more difficult. Hooking on with an up-and-coming band that has a following in a given market can give a brand instant credibility among the...
Graffiti Artists Put Their Mark on Mainstream Brands
It might seem counterintuitive but letting someone else put their mark on your product might be the hook you need to connect with certain consumers. That’s why marketers are signing deals with street-style artists—letting them create distinctive looks for otherwise mass-produced goods. Sneaker companies are leading the movement but the trend clearly has legs outside...
Cutting a Deal with Fair and Festival Properties
If you suspect your mobile marketing vehicle may be as much of an attraction as the events you’re bringing it to there’s good news. When it comes to negotiating with properties and venues there’s sometimes wiggle room at the negotiation table. But to get the best deal you have to know your value and your...
Healthy Brand-Agency Partnerships Take Work… EM is Here to Help
For event marketers the bonds between brand and agency are so close they’re often downright personal. With big budgets at stake—not to mention the tight deadlines and long working hours—it’s no wonder the dream partnerships often become love-hate relationships. Hey it ain’t always easy to keep a business marriage intact. Just like happy marriages healthy...