B-to-C Events
Brands Leverage Fitness to Make the Mind-Body Connection
Now that obesity is one of America’s top-of-mind issues brands that make fitness a creative part of their event programs can win mindshare change perception and even help their targets shed a few pounds. Putting some muscle behind your commitment to healthy living isn’t always a walk in the park though.
Activating Year-Round at Vacation Destinations
Tourist destinations can be attractive marketing venues especially when they’re home to tournaments festivals and annual events that boost attendance. But executing events at resorts requires a hands-on year-round commitment even if the focus is making connections during high-traffic season. Keeping things as fresh and creative off-peak is as important as during the main events....
Getting Internal Signoff for Your Event Programs
Getting customers excited about your brand can be tricky. But getting approval for an event marketing program from corporate decision makers and budget gatekeepers can be even harder.
Five Must-Have Merger-Proof Contract Clauses
XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T Bell South and Cingular Wireless finally made the marriage official in December. (For the moment anyway.)